Stay Cool
Honorable Mention | Graphis New Talent Annual 2022Client: Sprite
Big Idea: Sprite helps you cool down when it’s hot.
Digital - Gaming
Outdoor/Experiential
A Sprite billboard at a bus stop can detect the current temperature.
When the temperature is detected to reach 80 degrees Fahrenheit, the air conditioner hidden in the middle of the Sprite can will start releasing cold air into the bus station. It shows that Sprite brings people a cool and refreshing feeling.