Snuggle is a laundry fabric softener that is used to make clothes softer, reduce static cling, and leave a pleasant scent.

In 2025, big changes are happening within the world of Snuggle! They rebranded with a new look and feel. Most importantly, they also redesigned the look of the Snuggle bear!

The Big Idea

Snuggle Brings The Familiar Comfort Of Home. 

In times of stress and uncertainty, it's the familiar things that bring me reassurance. Snuggle delivers the familiar scents and irresistible cuddly softness that remind me of home.