Mix Up Everything
Shortlisted | One Show Young Ones ADC Competition 2022Gold Award | Creativity International Award 2022Silver Award | Graphis New Talent Annual 2022Client: Alzheimer’s Association
Alzheimer's patients sometimes mix up tools they use every day, which makes their lives difficult. This campaign shows people the negative effects of Alzheimer's disease on patients' lives. The symptoms could be prolonged with better treatments that require Congress to increase Alzheimer's research funding by calling for people to sign the petition.
Digital
This campaign on Amazon aims to generate empathy by putting consumers in the perspective of having Alzheimer's. Amazon will achieve this by loading incorrect results of product searches to increase the incentive to use AmazonSmile. AmazonSmile will donate a portion of consumers' purchases to the Alzheimer's Association.
