We Got Dew
Client: MTN Dew
Background: Dew drinkers love Dew and the outdoors. But modern soda makers and drinkers aren't taking risks like they used to; Dew's competitor, Sprite, recently dispensed with their green bottle. So we decided to remind the world why we love the color: it stands out.
Art Director: Victoria Lin Copywriter: Nico Fish
Activation idea
Print Campaign
Insight: Gen Z and Dew drinkers alike seek individuality and outdoor adventure. Mtn Dew is an unnatural color and the people who enjoy it love nature.
Idea: Remind soda drinkers why Mtn Dew is iconic: for the risk and individuality it represents. Do this by showing adventurers enjoying Mtn Dew while being badass in nature. Whether climbing, biking, or swimming, they are embodying the Mtn Dew lifestyle.
