Experiential - A sample box from Misfits Market that embodies famous underdog stories.

Digital - A social media campaign titled the "Golden Misfits" that encourages users to share photos of the unique-looking produce that they receive from their Misfits Market subscription.

Users are then encouraged to go online and vote for their favorite produce in three different categories.

Social Media - A Tinder profile that gives Misfits Market a chance to show off their personality.